Link Building with Guest Posts and Directory Listings. Link building is a very effective and useful way to increase SEO, but it can be difficult to do manually. One of the best ways to build links is through guest posting, as this enables you to reach a wider audience and obtain valuable backlinks.
1. Reach out to Click for more industry influencers
Guest blogging is a great way to reach new audiences and build relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Be sure to send a personalized email with an attention-grabbing subject line; perhaps mentioning one of their blog posts as context could add another layer.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Once your guest post has gone live, be sure to monitor it closely for comments and social shares. Responding to reader comments shows your readers you care what they have to say; responding may lead to additional opportunities in the future! You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - rather they want something actionable that helps solve real world issues.
When searching for websites where you can pitch guest posts, find those that are relevant to your audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
By using tools such as Oktopus and Digg, it's possible to gain insight into what types of content have proven successful in the past. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
Another consideration is to ensure the website on which you're writing allows you to link out to both internal and external content pieces for more in-depth reader knowledge, but only include them if contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Make sure your guest post is engaging and valuable to readers by including links or embedding videos that engage them. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. It would also be wise to include links back to contact pages or other relevant pages that provide more details about your company or products/services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to blog's audience
Guest posting can be an effective way to grow your audience and expand your reach as a writer, yet before getting started it's vitally important that you research the audience of the blog where you're posting so your content resonates with readers. Be careful of posts that appear too promotional, as they may not resonate as well with readers.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. If unsure, Semrush tools can help provide answers.
When searching for guest blogging opportunities, be wary of spammy websites. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially harm your search engine ranking. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Be sure to include your name, email address and website URL - any headshot for use may also be needed!